Gaming enthusiasts have slammed ‘Kim Kardashian Hollywood’ as ‘shallow,’ but fans are flocking to download a piece of the reality star’s life.
The "Keeping Up with the Kardashian" star, 33 — whose family and individual empire already includes clothing, jewelry and makeup — will make even more money from her new video game.
"Kim Kardashian: Hollywood," the video game for mobile created by Glu Mobile, is expected to garner up to $200 million, Bloomberg News reports, citing industry trend analysts.
With scores of Kardashian fans downloading and playing at rapid speeds, the game has already risen to top rated status in Apple's mobile App store.
"But at this point, the game has taken on a life of its own."
Serious gamers have slammed Kardashian's venture in to virtual reality as vapid, for allowing cartoony avatars to "live like Kim" as they party, shop and pose for photos.
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