A few days after Amazon pumped $2 billion into its online store,
its Amazon Fire TV is entering the Indian market. Surprisingly, instead of
selling it through their portal at Rs. 9,190, it will be sold by Shopyourworld.com.
If you are one of those who love to log in to YouTube and watch
the sitcoms or movies, this is the product for you and is aptly called ‘media
streaming set-top box.'
The box is powered by Snapdragon quad-core processor with a
dedicated Adreno 320 graphics engine and 2 GB storage memory, which transforms
an HDTV into a world of online entertainment.
Biggest positive is that one will get legal access to the TV
shows, movies, videos, music, games, photos and exclusive features like voice
search, ASAP and FreeTime. As a bonus, the Fire TV combines subscriptions with
Amazon’s massive digital library, which allows its users the freedom to rent
videos and movies.
The box has HDMI ports and can stream content up to 1080p HD with
Dolby Digital plus 7.1. Considering that video piracy is big industry in India,
there will be a doubt about how many of them are ready to pay for what they
watch on a TV.
Meanwhile, it also uses internet to download the videos and
considering the bandwidth and the prices in India, Amazon may find it
tough to penetrate the market and this might be one of the reasons for selling
through some other website.
While the games are also available on Amazon, the set-top box due
to its configuration does not support high-res games and if you are looking to
play only games, then this is not for you.
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