As per a new study conducted by telecom equipment maker Ericsson, smartphone users in the country are among the biggest consumers of data globally. Indian users spend three hours 18 minutes daily on their smartphones, the study said. It also revealed there has been a 63% increase in app usage in the past two years.
The Ericsson Consumer Lab conducted the study on nearly 4,000 smartphone users across 18 urban cities in India.
Ajay Gupta, Ericsson India's vice president for strategy and marketing, said, "India has higher smartphone usage compared to even the US, where the average is 132 minutes (2 hours 12 minutes). In some of the Asian countries, it ranges between 40-50 minutes."
According to the study, the average respondent checked his or her phone 77 times a day, with about 26% doing so more than 100 times a day.
"Smartphone usage is now no longer limited to just social media and chat apps. People are using mobile apps like WhatsApp and WeChat for business purposes, while many working professionals said they shop online using smartphones even while at work," said Gupta.
Video consumption on mobile devices is on the rise, nearly 12% of housewives said they use smartphones as portable video players, while another 10% said they watch spiritual videos at the start of their day.
The report also discovered that network performance shaped smartphone behavior and satisfied users spent more time streaming videos and browsing. As per the study, about 68% of all mobile minutes on the smartphone are at home.
It also added that half of all mobile broadband issues faced by users occurred while they are indoors. Nearly, 76% of existing mobile broadband users said they are willing to pay more for guaranteed better mobile data experience.
Nishant Batra, Ericsson India's vice president for engagement practices, said, "Network performance and app coverage are the critical areas of focus for mobile operators. We are focused on bringing solutions and global experience from leading markets to operators in India to deliver optimal consumer experience in sync with the growing needs of consumers."
The Ericsson Consumer Lab conducted the study on nearly 4,000 smartphone users across 18 urban cities in India.
Ajay Gupta, Ericsson India's vice president for strategy and marketing, said, "India has higher smartphone usage compared to even the US, where the average is 132 minutes (2 hours 12 minutes). In some of the Asian countries, it ranges between 40-50 minutes."
According to the study, the average respondent checked his or her phone 77 times a day, with about 26% doing so more than 100 times a day.
"Smartphone usage is now no longer limited to just social media and chat apps. People are using mobile apps like WhatsApp and WeChat for business purposes, while many working professionals said they shop online using smartphones even while at work," said Gupta.
Video consumption on mobile devices is on the rise, nearly 12% of housewives said they use smartphones as portable video players, while another 10% said they watch spiritual videos at the start of their day.
The report also discovered that network performance shaped smartphone behavior and satisfied users spent more time streaming videos and browsing. As per the study, about 68% of all mobile minutes on the smartphone are at home.
It also added that half of all mobile broadband issues faced by users occurred while they are indoors. Nearly, 76% of existing mobile broadband users said they are willing to pay more for guaranteed better mobile data experience.
Nishant Batra, Ericsson India's vice president for engagement practices, said, "Network performance and app coverage are the critical areas of focus for mobile operators. We are focused on bringing solutions and global experience from leading markets to operators in India to deliver optimal consumer experience in sync with the growing needs of consumers."
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