It costs nothing to download Kim Kardashian: Hollywood to your smartphone, yet the game has reportedly raked in $200 million in revenue.
How is this possible? Though there is no initial cost, players must use actual cash to move through the game's ridiculous plot line. Apparently, lots of people are obsessed enough to spend it.
There is no skill involved in the game, no puzzles to figure out, and really no strategy. A player simply chooses an avatar and tries to become famous for no other reason than being famous (sound familiar?). Kim serves as a coach and mentor, suggesting ways to make it from poor and unknown to A-list celebrity by doing various activities such as sitting for a photo shoot, dating certain guys, or sending out messages via social media, all of which cost energy that can be replenished using in-game currency (K stars). You can earn K stars by completing tasks, but it's painfully slow. To really make it big quickly, you have to buy them with your real, hard-earned money.
As pointless and simple as that all sounds, the game has swept across the globe, wreaking havoc on productivity and forcing ashamed confessions via social media.
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