Samsung Electronics will showcase its updated "smart home" technology and new televisions at the upcoming IFA technology fair in Berlin, with a view to strengthening the company's grip on the global market.
LG Electronics will also roll out new gadgets, including televisions and wireless vacuum cleaners, raising market expectations around the world for Europe's largest consumer electronics conference.
This year's "Internationale Funkausstellung," an international tech fair also known as International Radio Exhibition Berlin or the Berlin Radio Show, but more widely called the IFA, will be held from Sept. 5 through 10, local time, at a convention center called Messe Berlin in the German capital. The event is considered one of the three most significant IT fairs alongside the Consumer Electronics Show in Las Vegas and the Mobile World Congress in Barcelona.
This year, Samsung Electronics will have a presence in a newly built hall, "CityCube Berlin," next to the main convention hall. At its new venue, the company is expected to emphasize the smart home technology in its electrical home appliances, which makes them "smarter."
The smart home concept involves using Internet of Things (IoT) technology to embed Internet connections in home appliances such as lighting systems, air conditioners and washing machines, allowing users to control them remotely or automatically.
The electronics giant will update four new functions ― safety service, energy monitoring, location recognition and voice control ― to its smart home lineup this year.
Samsung Electronics will also show off its technological prowess with 78-inch bendable ultra-high-definition (UHD) televisions and 105-inch curved UHD televisions.
The bendable UHD TV is designed to help viewers concentrate better on the screen. The 105-inch curved UHD TV is the model with the largest screen and is expected to appeal to European consumers.
Yoon Boo-keun, consumer electronics president of Samsung Electronics, will deliver a keynote speech about the future of the company's smart home segment.
It is also said that Samsung Electronics might release a prototype of a new television using a color-reproduction technology called "quantum dots" at this year's fair.
LG Electronics will bring its UHD-class organic light-emitting diode (OLED) television to the fair for the first time in the world.
Ha Hyun-hwoi, president of LG Electronics' home entertainment division, said the company expects that the OLED televisions will replace liquid crystal display (LCD) televisions within two to three years on the strength of their technological advantages in terms of visual clarity.
The company will also exhibit wireless vacuum cleaners, dubbed "cord-zero" models. The company said it had improved the gadget's sweeping power and battery capacity using self-developed motor technology and new battery technology designed for electric cars by another LG Group affiliate, LG Chem.
The major exhibits at previous IFA fairs were domestic appliances and audiovisual apparatuses such as televisions, refrigerators and washing machines. But recent events have diversified to include more "smart" devices, such as new smartphones and "smartwatches."
Samsung Electronics will hold an "unpacking" event Sept. 3 in Berlin before the fair and unveil the Galaxy Note 4, which is expected to be equipped with OLED displays on each side of the device as well as its front panel. The company will also release its new smartwatch "Samsung Gear S," which has a curved super-AMOLED display.
Sources said the electronics giant would release its new virtual reality head-up display device, called "Gear VR," during the fair and set its price at $199. The new device can be connected to the new Galaxy Note 4 and can be used to display a larger version of the smartphone's screen.
LG Electronics will reveal a new smartwatch called the "LG G Watch R." It is the world's first pure round-type smartwatch that features an OLED display. The firm also plans to roll out a new smartphone, the "G3 Stylus," the latest model in the company's G3 smartphone lineup.
Alongside Samsung Electronics and LG Electronics, about 1,500 companies including global IT conglomerates such as Siemens, Philips, Dison, Bosch, Sony, Toshiba and Haier will join in from 47 countries, drawing over 240,000 spectators.
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